If you are looking for free press release submission sites to promote your business, website, product, service, startup, or important company announcement, you are in the right place. Press release submission is still useful for building online visibility, creating brand mentions, attracting referral traffic, and getting your news in front of potential readers.
In this guide, we have compiled a list of 50+ press release submission sites that can be useful for businesses, marketers, startups, bloggers, agencies, and SEO professionals. Some platforms provide free publishing, while others offer a free tier alongside paid distribution services.
A press release should not be treated simply as a backlink-building technique. The strongest results usually come when the announcement contains genuine news, useful information, a clear headline, and a reason for people to care.
What Are Press Release Submission Sites?
Press release submission sites are online platforms where businesses, organizations, startups, agencies, and individuals can publish announcements about new products, services, company updates, events, partnerships, launches, achievements, research, or other newsworthy developments.
After submission and approval, the release may be published on the platform and, depending on the service, distributed through search engines, RSS feeds, social channels, news websites, or other publishing networks.
For example, PRLog currently provides a free press release option with an SEO-optimized webpage, PDF version, clickable links, company profile, search-engine distribution, and other features.
Why Use Free Press Release Submission Sites?
There are several reasons businesses and marketers continue to use press release platforms.
1. Increase Brand Visibility
A well-written press release can put your company name in front of a wider online audience. Even when a release does not generate traditional media coverage, it can create additional places where people can discover your brand.
2. Build Online Brand Mentions
Publishing legitimate company news can help establish consistent information about your business across the web. Brand mentions and references can also help users discover your company through different channels.
3. Generate Referral Traffic
A press release can include relevant links to your website, product page, service page, or landing page where the platform permits them. Readers who find the announcement useful may click through to learn more.
4. Support SEO
Press releases can support an overall SEO strategy through visibility, brand discovery, referral traffic, and legitimate mentions. However, you should not expect every press release link to pass ranking value.
Many free PR platforms use nofollow links, so the primary benefit may be visibility and referral traffic rather than direct link equity.
5. Promote New Products and Services
Launching a new product or service is a natural reason to publish a press release. You can explain what has changed, who the product is for, and why the announcement matters.
6. Promote Events
Businesses can use press releases to announce conferences, webinars, workshops, exhibitions, local events, and other activities.
Below is a useful list of free or freemium press release submission platforms. Availability, approval rules, pricing, link attributes, and publishing policies can change, so always check the platform before submitting.
*DA/authority figures are approximate third-party SEO metrics and should not be treated as permanent values. Different tools can report different scores. Free-submission availability and platform policies can also change.
Current 2026 industry lists continue to identify platforms such as PRLog, OpenPR, PR.com, IssueWire, 1888PressRelease, Online PR News and NewswireToday among commonly used PR submission services.
How to Submit a Press Release
Submitting a press release is generally straightforward, but the exact process depends on the platform.
Step 1: Choose a Relevant Platform
Start with platforms that accept your type of announcement. If you are targeting a US audience, choose platforms with US visibility. For an international campaign, consider platforms with broader geographic reach.
Step 2: Create an Account
Some websites require registration before you can publish. Others may offer a guest or limited submission option.
Step 3: Write a Newsworthy Headline
Your headline should explain the announcement clearly.
For example:
RajeshSEO Launches New SEO Services to Help Small Businesses Improve Online Visibility
is more useful than:
Best SEO Company Offers Amazing Services
Avoid exaggerated claims and keyword stuffing.
Step 4: Write a Strong Introduction
The first paragraph should answer the basic questions:
- Who is making the announcement?
- What happened?
- When did it happen?
- Where is it relevant?
- Why does it matter?
Step 5: Add Supporting Information
Use the body of the press release to explain the announcement, important details, quotes, statistics, product information, or background.
Step 6: Add Your Company Information
Include a short company description at the end of the release. This is often called a boilerplate.
Step 7: Add a Relevant Website Link
If the platform permits links, use a natural link to the most relevant page. Do not fill the release with keyword-rich links.
Step 8: Review Before Publishing
Check spelling, facts, dates, company names, URLs, contact information, and formatting before submission.
An SEO-friendly press release should be written for people first, not search engines.
Google recommends creating helpful, reliable, people-first content and using the words people are likely to search for in appropriate prominent locations such as titles and headings.
Here are some practical tips:
Use One Main Topic
Keep the release focused on one announcement. A release about a new product should not suddenly become a long promotional article about ten unrelated services.
Write a Clear Headline
The headline should communicate the actual news.
Use Keywords Naturally
If your announcement is about SEO services, relevant phrases might include:
- SEO services
- search engine optimization
- local SEO
- digital marketing
- website visibility
Do not repeat the same keyword in every sentence.
Include Real Information
Numbers, dates, locations, product specifications, milestones, customer information, or other factual details can make an announcement more useful.
Use Quotes
A genuine quote from a founder, executive, spokesperson, or relevant expert can add context and make the release feel more authentic.
Keep Promotional Language Under Control
A press release is an announcement, not a sales page. Avoid writing every sentence as an advertisement.
Yes, they can support an SEO campaign, but their role should be understood correctly.
A press release can help your business gain brand visibility, referral traffic, indexed mentions, and opportunities for media discovery. However, publishing dozens of identical releases only to acquire backlinks is not a strong long-term SEO strategy.
Many free PR platforms use nofollow links, meaning you should not assume that every published link will directly transfer ranking authority.
The better approach is to use press releases as one part of a broader digital marketing strategy that also includes useful website content, digital PR, local SEO, social media, genuine outreach, and authoritative editorial coverage.
It depends on the platform and the specific submission plan.
Some websites may provide clickable links, while others use nofollow, sponsored, or other link attributes. Platform policies can also change over time.
For example, PRLog currently advertises clickable links as part of its free press release features.
Therefore, do not choose a PR site only because someone claims that it provides a "dofollow backlink." Check the actual page and current platform policy.
Many marketers make the same mistakes when submitting press releases.
1. Submitting the Same Release Everywhere
Publishing exactly the same announcement across a large number of low-quality websites is unlikely to create a strong SEO advantage.
2. Writing a Sales Advertisement
A press release should have a news angle. Excessive promotional language can reduce credibility.
3. Keyword Stuffing
Repeating keywords unnaturally can make the release difficult to read and may look manipulative.
4. Using Too Many Links
One or two highly relevant links are usually more useful than a page filled with promotional anchors.
5. Ignoring the Audience
A press release should explain why the announcement matters to its intended audience.
6. Using Fake News
Never create false announcements simply to obtain backlinks or search visibility. Your PR content should represent a genuine business event or development.
There is no magic number that guarantees rankings.
Instead of submitting one identical release to 50 or 100 websites, focus on a smaller group of relevant platforms and prioritize quality.
A practical approach is:
1–3 strong PR platforms + relevant industry/community channels + genuine media outreach
This can be more useful than mass-submitting the same article to hundreds of low-quality websites.
Google's Search Essentials emphasize people-first content and warn against spammy practices designed primarily to manipulate search rankings.
Press releases can also be useful for local businesses when the announcement has genuine local relevance.
For example, a local company could announce:
- Opening of a new office
- Launch of a new service
- Local business partnership
- Community event
- New employee or leadership appointment
- Local award
- Business expansion
- New product launch
- Community initiative
For a Jaipur-based business, for example, a genuine local announcement can naturally mention Jaipur, the company name, service area, and relevant business details.
The key is relevance. Do not add a city name repeatedly just to manipulate local rankings.
If you want your press release campaign to produce better results, focus on these areas:
Create genuine news → Write a strong headline → Explain the announcement clearly → Add useful facts → Include one relevant website link → Choose relevant PR platforms → Share the release through social channels → Contact relevant journalists when appropriate.
This approach is much stronger than treating press release submission as a simple backlink quantity exercise.
Press Release Submission Sites can still be useful in 2026 when they are used for the right purpose. They can help businesses publish announcements, increase online visibility, generate referral traffic, create brand mentions, and potentially attract journalists or other websites.
However, free press release websites should not be viewed as a shortcut to Google rankings. The quality and newsworthiness of the announcement matter more than simply submitting it to a large number of websites.
Start with a few relevant platforms from the list above, create an original and genuinely useful announcement, and support your PR campaign with other SEO and digital marketing activities.
Google also makes clear that there is no fee required simply to appear in Google Search, and indexing or ranking is not guaranteed merely because content has been published online.
Frequently Asked Questions
What are press release submission sites?
Press release submission sites are online platforms where businesses and organizations can publish news announcements about products, services, events, launches, partnerships, achievements, and other developments.
Are free press release submission sites useful?
Yes. They can help with online visibility, brand mentions, referral traffic, and content distribution. Their SEO value varies considerably from one platform to another.
Can press releases improve Google rankings?
A press release alone does not guarantee higher Google rankings. Its value is better viewed as part of a broader digital PR and SEO strategy.
Are press release backlinks dofollow?
Not always. Link attributes vary by platform and submission plan. Many free PR platforms use nofollow links, so always verify the current policy.
How many press releases should I submit?
There is no fixed number. Focus on publishing genuinely newsworthy announcements on relevant platforms rather than mass-submitting identical content.
Which is the best free press release submission site?
PRLog, OpenPR, PR.com, IssueWire and several other platforms are commonly used options, but the best choice depends on your audience, location, industry, submission requirements, and whether you need free or paid distribution.
Can I submit the same press release to multiple websites?
You can distribute an announcement across multiple platforms, but avoid relying on mass publication of identical content solely for SEO. Focus on genuine news distribution and quality platforms.